Our Vision
The Mission
The Mission
At Campaignalytics, we believe every candidate deserves the opportunity to win, no matter the race or the resources at their disposal.
The Mission
The Mission
The Mission
Our mission is to equip candidates, from local offices to the presidency, with the cutting-edge tools and data-driven insights they need to not just compete, but to thrive.
Services
Dynamic Voter Database
The Campaignalytics Dynamic Voter Database gives campaigns real-time access to rich, customizable voter data. Filter by demographics, voting history, donation records, or location to build hyper-targeted lists that evolve with your strategy. Whether you're canvassing, fundraising, or mobilizing supporters, our database ensures you reach the right voters—at the right time—with the right message.
Voter Insights
Understanding your voters— from their demographics and voting habits down to detailed census block data—allows you to better grasp their needs. By leveraging built-in voter analysis reports before planning campaign stops, you can tailor your messaging to resonate more effectively with your audience.
- Track turnout for channel contacts
- Precinct level trends
- Percentage of vote trends
- Demographic and Census block map overlays
- Polling / Surveys
Fundraising Optimization
Fundraising is the backbone of every campaign. Without it, there’s no outreach, no access to critical data, no marketing—essentially, no campaign. Your message can’t reach your audience without the resources to amplify it. Our fundraising package simplifies the process, removing the heavy lifting so you can focus on what matters most.
- Donor database
- Phone calls
- Events
- Text messaging
- Emails
- Analytics
Sentiment Analysis
Sentiment analysis is a vital tool for any campaign. By evaluating thousands of responses to a post or video, you can gain valuable insights into how your voters perceive your messaging. It also allows you to gauge how divided your audience is on specific issues, helping you identify topics that resonate with a broader audience and areas where your messaging may need refinement.
- YouTube
- BlueSky
- Adding more as they become available
Messaging
Opponent Analysis
Strong messaging can make or break a campaign. Whether it’s fundraising appeals, campaign materials, debates, or speeches, your messaging is what sticks with voters. The content you share—through literature, social media, or other channels—will be circulated and shape how your platform is perceived. Our team doesn’t just help you craft compelling messaging; we also track its impact using advanced reporting tools within Campaignalytics, ensuring your message resonates effectively with your audience.
- Emails
- Texts
- Social Media
- Speeches
Opponent Analysis
Opponent Analysis
While it’s essential for voters to understand your platform, it’s equally important to contrast it with your opponent’s. By analyzing your opponent’s record on key issues, you can highlight the critical differences between your positions and demonstrate how those differences will impact the lives of your voters. This comparison helps clarify why your approach is the better choice for the community.
- Sentiment analysis
- Voting record
- Prior election results
Outreach Analysis
Other Services Include:
Other Services Include:
Outreach analysis ensures your spending across all channels is optimized for maximum impact. By tracking and evaluating your marketing efforts and messaging, you can identify the most effective strategies for boosting awareness, engagement, and fundraising. Whether it’s email campaigns, social media, town halls, or other outreach methods, measuring key performance metrics helps guarantee that your fundraising dollars are being used efficiently and effectively.
- ROAS, CPC, CPI and other metrics
- Active and passive assets
- Best execution models
- Numerous channels
Other Services Include:
Other Services Include:
Other Services Include:
Dynamic Voter Database
Real-Time Analytics
Real-Time Marketing ROI
Behavioral Targeting
Social Media Monitoring
Comprehensive Campaign Strategy
Dedicated Support Team
About Us
Lisa Chollet
From her roles as a candidate, campaign manager, and chair of a congressional district, Lisa has gained an insider’s perspective on the intricacies of the political arena. She brings a deep understanding of what to look for in both candidates and data—and, more importantly, how to effectively use that knowledge to drive success.
Dawn Peacock
With over two decades of experience in data analytics from mortgage-backed securities to animal health to the wellness industry, Dawn has created systems to measurably boost both KPIs and efficiency in several companies. Her focus is on creating robust yet easy to use systems to make peoples’ jobs easier to do.
Monty Seitz
With extensive experience in the senior financial management role of small to medium sized companies, Monty has demonstrated success in managing the financial, accounting, IT and HR functions. Monty’s senior financial management roles have included high-tech firms, along with high-tech start-ups.